PokerStars has confirmed that it will be part of the Red Bull Racing sponsorship pool in the 2022 Formula One season.
Furthermore, this year is just the beginning as the two brands have signed a long-term partnership.
In the future, the PokerStars name will be seen not only on the race suits worn by the drivers but also on the RB18 F1 cars.
Gaming fans can look forward to competitions, promotions and other content fuelled by the deal with Red Bull Racing.
Despite its name, PokerStars is an all-round gaming brand.
As well as the poker-focused platform, it offers a casino and a sportsbook.
The brand’s owner, Flutter International, signed this partnership with the hope of reaching the F1 audience and increasing its player base.
Red Bull Racing has the current F1 champion in its team – Max Verstappen took the title from Lewis Hamilton in the last race in 2021.
With the support of sponsors such as PokerStars, Red Bull Racing hopes to compete for both the Drivers’ and the Constructors’ Championships in 2022.
PokerStars will announce specific Red Bull Racing and F1-related promotions as the 2022 season draws near.
Some similar deals indicate that we can expect competitions with trips to Grand Prix races as prizes, and also sponsored merchandise and other deals.
PokerStars Sports will look to design a unique offer for F1 races, with the focus being on Red Bull Racing.
The 2022 F1 World Championship will begin in March in Bahrain.